We started out frustrated—sick of the overpriced, overcomplicated bikes flooding the market as well as low cost bikes that had repairs that cost more than the bike itself. High costs, limited choices, and a lack of focus on practical design left us disillusioned. The bike industry seems obsessed with racing and speed, but let’s face it, most of us aren’t aiming to win the Tour de France. We just want to hop on a bike and have a good time.

Whether you're hitting gravel or pavement, our rides are built to handle it all. Traditional bikes are often designed for niche uses, but that’s not how most people ride. 

Inspired by Portland’s vibrant bike culture and our desire to make biking more accessible, we dove into research and workshops, listening to what riders really want.

Our name, Primos, means cousins in Spanish, and that’s how we see our riders—as part of the family. We’re here to craft the finest all-road bikes, infused with the spirit and flair of Portland, South America, and all the communities who have made riding a part of their life. Primos Cycles isn’t just about bikes; it’s about passion, innovation, and redefining the ride. Biking is a community, and we want to make sure you are part of it. ¡Bienvenido a la familia!